Tuesday, January 24, 2012

More on the Red Bull Racing Formula 1 Car

The Pennsylvania Auto Show is just around the corner, and in addition to the all-new Infiniti JX Crossover, we will also have another show-stopper on hand...the Red Bull Racing Infiniti Formula 1 car.

Press Release here...

(Mechanicsburg, January 24) – Infiniti of Mechanicsburg today announced it will display an actual competition-tested Red Bull Racing F1 car at the 2012 Pennsylvania Auto Show, which runs at the Pennsylvania Farm Show & Expo Center from January 26th to the 29th.  The Red Bull Racing Team has become a major force in the world’s most competitive racing circuit. 


Supported by the inspired partnership with Infiniti, Red Bull Racing dominated the 2011 F1 season, winning 12 of 19 Grand Prix events in 2011 and 24 wins in the last 41 races – an extraordinary record of consistency and speed.


For the 2012 season, Infiniti branding will be featured more prominently on Red Bull Racing’s cars with enhanced logos on the side of the chassis and the top of the cockpit.  In addition, Infiniti and Red Bull Racing will increase the global and market leverage of their partnership through more marketing and media activities throughout the year.

The Infiniti name and logo will also be displayed on new areas of the drivers’ overalls, as well as on team equipment.  This accelerated program underlines Infiniti’s shared vision with Red Bull Racing, extending into exciting new areas of technical and product collaboration.  Infiniti is also continuing to build on its personal agreement with two-time Formula One Driver’s Championship winner Sebastian Vettel, who has already worked on several projects with the company, including the launch of the Infiniti FX Sebastian Vettel version at last fall’s Frankfurt Motor Show.


“We’re pleased to be able to share this historic race car with visitors to the Infiniti booth at the Pennsylvania Auto Show,” said Ray Bromley, Dealership Principal.  “It’s the prefect complement to the Inspired Performance lineup of 2012 Infinitis on display at the show.  We invite everyone to stop by.”

www.infinitiofmechanicsburg.com

Tuesday, January 17, 2012

MORE EXCITING NEWS: JX DEBUT AT THE PA AUTO SHOW

Press release here:

On January 17th, 2011 Infiniti of Mechanicsburg opened its doors to become the only Infiniti dealership in Central Pennsylvania. Just over 1 year later they will be introducing the market to one of the most important new Infiniti products ever released.

From January 26th to January 29th, Infiniti of Mechanicsburg will have the all-new 2013 Infiniti JX Crossover on display at the 2012 Pennsylvania Auto Show. This product will not be available for sale until later this year, marking the PA Auto show as the first public debut of this vehicle in Central Pennsylvania.

With a very unique exterior and interior design, the 2013 Infiniti JX crossover also features world’s first technology, including Back-up Collision Intervention. This device warns the driver of objects behind the vehicle, and if necessary, will automatically brake the vehicle to mitigate or avoid collision altogether.

“This is the kind of debut you normally would only see in very large metro markets..so for us to have the JX here is really something special” Says Dan Lehr, Marketing Manager for Infiniti of Mechanicsburg

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Very exciting stuff! www.infinitiofmechanicsburg.com

Monday, January 16, 2012

Just Announced: Infiniti F1 and Infiniti JX at the PA Auto Show

Just in...Infiniti of Mechanicsburg will have both the Red Bull Infiniti F1 racer and the ALL-NEW 2013 Infiniti JX Crossover on display at the PA Auto Show. Details to follow....
In the meantime, check out the latest deals at www.infinitiofmechanicsburg.com