Press Release here...
(Mechanicsburg, January 24) – Infiniti of Mechanicsburg today announced it will display an actual competition-tested Red Bull Racing F1 car at the 2012 Pennsylvania Auto Show, which runs at the Pennsylvania Farm Show & Expo Center from January 26th to the 29th. The Red Bull Racing Team has become a major force in the world’s most competitive racing circuit.
Supported by the inspired partnership with Infiniti, Red Bull Racing dominated the 2011 F1 season, winning 12 of 19 Grand Prix events in 2011 and 24 wins in the last 41 races – an extraordinary record of consistency and speed.
For the 2012 season, Infiniti branding will be featured more prominently on Red Bull Racing’s cars with enhanced logos on the side of the chassis and the top of the cockpit. In addition, Infiniti and Red Bull Racing will increase the global and market leverage of their partnership through more marketing and media activities throughout the year.
The Infiniti name and logo will also be displayed on new areas of the drivers’ overalls, as well as on team equipment. This accelerated program underlines Infiniti’s shared vision with Red Bull Racing, extending into exciting new areas of technical and product collaboration. Infiniti is also continuing to build on its personal agreement with two-time Formula One Driver’s Championship winner Sebastian Vettel, who has already worked on several projects with the company, including the launch of the Infiniti FX Sebastian Vettel version at last fall’s Frankfurt Motor Show.
“We’re pleased to be able to share this historic race car with visitors to the Infiniti booth at the Pennsylvania Auto Show,” said Ray Bromley, Dealership Principal. “It’s the prefect complement to the Inspired Performance lineup of 2012 Infinitis on display at the show. We invite everyone to stop by.”