The All-New 2017 INFINITI Q60 Arriving this Month

Introducing the All-New 2017 INFINITI Q60 Coupe, arriving this month!

Daring curves, deep creases, and flowing lines intensify Q60's low, wide, powerful stance. Signature elements like eye-inspired headlights and a double-arch grille make it unmistakably INFINITI. Progressive and modern, yet dynamic and moving, this is a new kind of sports coupe.

The Q60 offers a choice of turbocharged four and six-cylinder engines. The All-New 2017 INFINITI pricing starts at$38,950.

Pricing and Information on the Q60 Red Sport 400 will be released in the upcoming months.

Watch the All-New Q60 Coupe Commercial, featuring Game of Thrones celebrity (click on image below). 

Follow INFINITI of Mechanicsburg on Facebook and Twitter to receive news on the Q60 arrival! 

*Q60 Red Sport 400 shown. Available Fall 2016

INFINITI of Mechanicsburg and Lehman Motors is hosting the 4th Annual Ladies Night on Tuesday, September 13th from 5:30pm-8:30pm at the Lehman Motors dealership in Mechanicsburg. Bring your girlfriends along and enjoy a night out while benefiting the Leukemia and Lymphoma Society (LLS). All event proceeds from Ladies Night go towards the Light the Night Walk in October, a fundraiser walk for LLS.

INFINITI of Mechanicsburg and Lehman Motors has been strongly connected to the Leukemia and Lymphoma Society for a long time. The biggest campaign for the year is their annual Light the Night Walk, which brings a spotlight to the need for blood cancer research funding. Over the years, INFINITI of Mechanicsburg and Lehman Motors have been able to raise thousands of dollars for this great cause!

Ladies Night vendors include Tastefully Simple, Discovery Toys, Eye Candy, Shannon Hemauer Photography, Thirty-One, and many more! A full list of vendors will be available on our Facebook page in the upcoming weeks. Beverages and Hors d’Oeuvres will be provided! Call up your girls and mark your calendars Ladies Night on September 13th at Lehman Motors in Mechanicsburg!  Questions--contact Mary Abruzzese at Mary@lehmanvolvo.com.

Follow us on Facebook and Twitter to stay up-to-date with dealership events and fundraisers.

Biking to Raise Funds for the Children’s Miracle Network

On Saturday, July 16th, INFINITI of Mechanicsburg’s Business Development Manager, Jim Wilson, biked 100-miles in the 6th Annual Tour de Chocolate Town (TdCT) to raise funds for the Children’s Miracle Network at Penn State Hershey Children’s Hospital.  This was Wilson’s 4th time riding in the TdCT. 

Wilson was introduced to the Hershey bike fundraiser by TdCT founder and neighbor, Jim St John.  Jim St John is a Hershey executive, but still finds the time to organize this event and biking routes each year. The TdCT features four different bicycle routes—15-Miles, 25-Miles, 50-Mile, and the most advanced, 100-Miles.   All routes begin and end from Henry Hershey Field at the Milton Hershey School.  The Hershey Company has raised over $5 million for the Children’s Miracle Network over the years through events like the TdCT.

Wilson continually trains throughout the year for a bike ride of this caliber.  Competing in bike races with his team Blue Mountain Velo and riding for various charity rides helps Wilson stay in shape for a Century (that's biking lingo for 100 miles).  Wilson admits dieting is a huge part of his training as well. His meals consist of fresh fruits and veggies, whole grains, healthy oils, vitamins and of course lots of protein!

“It’s really exciting to ride with over 330 people committed to helping this great cause.” Jim Wilson states. “Riding in the TdCT is an enjoyable experience filled with camaraderie and friendly competition.”

Thank you, Jim Wilson for representing INFINITI of Mechanicsburg in the 6th Annual Tour de Chocolate Town.  To learn more about the TdCT, visit their Facebook page.

Follow INFINITI of Mechanicsburg on Facebook and Twitter to stay up-to-date with local events and causes.

Proud Supporter of Girls on the Run

INFINITI of Mechanicsburg is a continued supporter of the Girls on the Run program.  On Saturday, May 14th, over 1,100 girls (plus their running buddies) crossed the 5K finish line at the Giant Center in Hershey! 

The Girls on the Run (GOTR) program is a 10-week course offered for girls in the 3rd through 8th grade.  Their mission is to “inspire girls to be joyful, healthy and confident using a fun, experience-based curriculum which creatively integrates running”.  GOTR program participants celebrate the end of the 10-week course by running a 5K course (3.1 miles).

INFINITI of Mechanicsburg is a proud supporter of the GOTR program, designed to inspire confidence in young girls in Central Pennsylvania.

An INFINITI QX60 on display for coloring as a fun and creative activity. Don't worry, the markers were washable :)

The QX60 was covered in color by the end of the 5K!

Over 2,600 runners (GOTR program participants plus their running buddies) waited eagerly at the starting line. Ready...Set...RUN!

Follow INFINITI of Mechanicsburg on Facebook and Twitter to stay up-to-date with community events and news.

Welcoming Two New Sales Consultants to the INFINITI of Mechanicsburg Team

INFINITI of Mechanicsburg has expanded their team to include Sales Consultants Greg Cole and Jed Spangler. Read their bios below.

Meet Greg Cole

After working in residential construction sales, Greg decided to move to the automotive industry—for a career he was truly passionate about! Greg views INFINITI as the luxury automotive leader in technology, safety, and performance. Greg has always had an interest in performance vehicles and is the perfect fit for the INFINITI brand!

A few fun facts about Greg Cole:

• Greg is an avid reader! He enjoys reading up on history and theology.
• Go Hockey! Greg enjoys watching ice hockey and roots for the Philadelphia Flyers and Hershey Bears.
• Greg is very active with his Church and is licensed in ministry.

Greg may be reached by email at gcole@INFINITImbg.com or by phone 717-691-8900 x 124.

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Meet Jed Spangler

After working as an INFINITI Sales Consultant in Texas for 4 years, Jed decided to move back to his home state of Pennsylvania to be closer to his son and two grandchildren. Jed explains that while INFINITIs are fun to drive, they also have a lot of advanced technology and safety features which provide the driver with the ultimate luxury experience.

A few fun facts about Jed:

• He is a magician and has been performing for over 10 years!
• Jed has visited 48 states and has traveled to 8 countries, including Mexico, Canada and the Caribbean.
• Jed is a big Maryland Terps college basketball fan. He will be rooting for them to win it all in the NCAA March Madness!

Jed may be reached by email at jspangler@INFINITImbg.com or by phone 717-691-8900 x 132.

Announcement of Justine Myers’ Promotion to Sales Manager of Infiniti of Mechanicsburg

Infiniti of Mechanicsburg is proud to announce the promotion of Justine Myers to Infiniti Sales Manager.

Brett Farrance, previous Sales Manager at Infiniti of Mechanicsburg, worked his final days in November to pursue his lifelong dream of owning his family insurance business. Taking the reins from Brett, Justine is eager to put her own spin on the Sales Manager role.

“The entire Infiniti team is excited about Justine's promotion,” states Ray Bromley, President and Owner of Lehman Motors. “We all look forward to her success in the new role."

Justine originally joined the Lehman Motors team in 2007 and quickly became the top-salesperson for several years before moving to North Carolina where her husband was stationed in the Marine Corps. After moving back to Central Pennsylvania with her husband in 2013, Justine returned to Lehman Motors as an Infiniti Sales Consultant and then as the Infiniti Used Car Sales Manager. “We have such a great team environment. I enjoy coming into work every day,” Justine admits.

Her main goal as the new Sales Manager is to continue to grow brand awareness in Central Pennsylvania. “I see a bright future for Infiniti” says Justine, “especially with the upcoming debut of the QX30 and the new Q60 coupe!”

Infiniti of Mechanicsburg is delighted to welcome Justine Myers into the Sales Manager role.

Justine Myers may be reached at jmyers@infinitimbg.com or by phone at 717-691-8900.

Lehman Motors says Farewell to a Long-Time Employee

Long-time employee, Brett Farrance, works his final days at Lehman Motors in order to pursue his life-long dreams of owning his family business.

Holding many positions throughout his 15-years at Lehman Motors, Brett worked his way up to his current position of General Sales Manager of Infiniti of Mechanicsburg and Lehman Volvo. Making countless friendships along the way with both clients and co-workers, Brett will be missed by many, to say the least.

"While it was incredibly hard to hear the words advising me of Brett's new endeavor," Ray Bromley, President of Lehman Motors states, "I was able to be extremely happy for him and his family to have the ability to pursue the dream of owning a business. Brett’s 15 years of very loyal service made our group of dealerships stronger and more competitive than ever."

Reminiscing on his time here, Brett finds it difficult to choose just one favorite memory. Although he is certain, that it is the people he will miss most. “We have a unique environment of a ‘TEAM’ mindset at Lehman Motors. This type of environment is not often found in the automotive industry,” states Brett, “and is something I am proud to have been a part of.”

Brett and wife, Angie Farrance (also a Lehman Motors employee), begin their next life chapter together as business entrepreneurs. Taking over the insurance and financial agency from Brett’s father, Brett and Angie are eager and grateful for the opportunity to grow the family business.

"If Brett runs his own business like he handled the positions that he held here, he will be wildly successful. I wish Brett and Angie all the best" says Ray Bromley. 

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About Farrance Insurance and Financial Services:

At Farrance Insurance and Financial Services, a Horace Mann Exclusive Agency, our mission is to be the premier agency providing insurance and personalized financial services to our clientele by adhering to our core values of integrity, trust, industry knowledge and customer service that is second to none. We are committed to developing and maintaining long-term relationships with our clients. Our goal is to become their trusted lifetime advisor. We are committed to the pursuit of excellence and adhere to the highest ethical standards in all of our endeavors. We focus our resources on helping our clients, organize, protect, grow, and preserve their wealth by utilizing Horace Mann’s unique insurance/financial products and strategies.

Brett may be reached at brett.farrance@horacemann.com or 717-215-4197 for anyone seeking assistance with their insurance and/or financial service needs.

_________________________________________________________________________

The Lehman Motors team says their goodbyes to Brett and Angie the Tuesday before Thanksgiving. The team wishes the Farrances the best in their new endeavor.

Infiniti's New Commercial--'Vacation'

Infiniti has released a new commercial for the 2015 QX60, inspired by the 1983 classic "National Lampoon's Vacation" which coincides with the July 29 release of Warner Bros. Studio's remake. The commercial begins with a TV commercial starring the original movie's car-loving blonde bombshell and supermodel, Christie Brinkley, and puts a spin on the famous movie scene as the modern day family heads to Walley World.

In the national spot titled "Vacation," Ethan Embry (who notably starred as Rusty in "Vegas Vacation") loads his family in the roomy 3-row QX60 and hits the road for Walley World. While on the road trip, Ethan looks in his side view mirror and sees an attractive blonde in a sports car fast approaching. As Ethan and the blonde keep up with each other on the highway, Christie Brinkley is revealed as his wife who catches this action and ends the scene with an ironic response: "Honey, a blonde in a convertible? Seriously?"

Available in both front-wheel drive and with Intelligent All-Wheel Drive, the QX60 features a standard 3.5-liter DOHC V6 which produces 265 horsepower at 6,400 rpm and 248 lb-ft of torque at 4,400 rpm. Starting at just $42,400 MSRP and featuring spacious accommodations for seven people, the 2015 QX60 is the ultimate family vacation vehicle!

Click on image to watch video

Infiniti QX80 named Best-In-Class for Luxury Segment

For the third year in a row its QX80 full-size luxury SUV was recognized as best-in-class in the 2015 AutoPacific Vehicle Satisfaction Awards (VSA) for the Luxury/Large SUV segment.

AutoPacific's VSA identifies the most satisfying vehicles on the market. An industry benchmark for measuring how satisfied an owner is with his/her new vehicle, VSAs are based on survey responses from over 66,000 owners of new 2015 model year cars and light trucks.

"We're honored to be recognized for the third year by AutoPacific for the QX80," said Randy Parker, vice president, Infiniti Americas. "This award is particularly important to us as it's solely based on owner input for satisfaction which is a direct result of Infiniti's passion in creating the most luxurious and reliable offerings for our owners."

The QX80 offers a unique combination of inspired design and performance that makes it stand out in the luxury performance SUV class. Offering accompaniments such as the standard Infiniti Hard Drive Navigation System, available Around View® Monitor with Moving Object Detection (MOD) system, available Bose® 13-speaker Premium Audio System and available Bose® Cabin Surround® Sound System with digital 5.1 decoding and 15 speakers. The QX80 also has a rugged practicality that comes with a 400-horsepower 5.6-liter V8 engine capable of hauling up to eight passengers and towing up to 8,500 pounds.

Follow Infiniti of Mechanicsburg on Facebook and Twitter to stay up-to-date on product news and events!

3rd Annual Ladies Night

Lehman Motors’ 3^rd Annual Ladies Night will be held on Friday, August 14^th from 5:30pm-8pm at the Lehman Volvo dealership in Mechanicsburg.  Bring your girlfriends along and enjoy a night out while benefiting the Leukemia and Lymphoma Society (LLS).  All event proceeds from Ladies Night go towards the Light the Night Walk in October, a walk fundraising for LLS. 

Ladies Night vendors include Jamberry Nails, Pampered Chef, Scentsy, and Tastefully Simple!  A full list of vendors may be found below.  Beverages and Hor d’Oeurves will be provided!  Call up your girls and mark your calendars for August 14^th‘s Ladies Night at Lehman Volvo in Mechanicsburg—RSVP to Mary@lehmanvolvo.com

• Jamberry Nails
• Discovery Toys
• Silpada
• Mary Kay
• Shannon Hemauer Photography
• Designs by Wendy
• Eye Candy
• Scentsy
• Snap To It Jewelry
• The Pampered Chef
• Thirty-One
• Tastefully Simple
• Gifts & Greetings by Sandy

Lehman Motors has been strongly connected to the Leukemia and Lymphoma Society for a long time. The biggest campaign for the year is their annual Light the Night Walk, which brings a spotlight to the need for blood cancer research funding. Over the years, Lehman Volvo has been able to raise thousands of dollars for this great cause! Follow us on Facebook and Twitter to stay up-to-date with dealership events and fundraisers.

Another Successful Habitat for Humanity Event

On March 27th 150 people gathered together at the Hershey Country Club for the 10th Annual Habitat for Humanity Juried Art Auction. Over $18,000 was raised just that night, with all of the proceeds going towards Habitat for Humanity of the Greater Harrisburg Area. Infiniti of Mechanicsburg, a continued majored sponsor of the event, thanks everyone who came out to support this great cause!

Around 30 artists donated more than 38 art pieces to be auctioned off to the highest bidder during the event’s live auction. “The auction was really impressive this year,” states Bill Wood, Habitat’s Executive Director. “Habitat’s auction committee put together a fantastic list of items for both the live and silent auctions. Of course, this would not have been possible without the generous donations of original art work from local artists.”

Infiniti of Mechanicsburg is already excited for next year’s Habitat for Humanity Art Auction. To learn more about Habitat for Humanity, visit www.harrisburghabitat.org.

Like Infiniti of Mechanicsburg on Facebook to stay up-to-date with its local events and sponsorships!

The live auction room filled with local artists' paintings, sculptures, and photography.

10th Annual Habitat For Humanity Juried Art Auction

Join Infiniti of Mechanicsburg at the 10th annual Habitat for Humanity Juried Art Auction on March 27th at the Hershey Country Club. Proceeds will go toward supporting Habitat for Humanity’s mission of eliminating poverty housing in Dauphin County and on the West Shore. The past 9 auctions have raised just under $200,000 with all the proceeds going to new home construction and home repairs.

“It has been a tremendous privilege to partner with Habitat for Humanity of the Greater Harrisburg Area,” states Jim Wilson, the Business Development Manager at Infiniti of Mechanicsburg. “For the past several years, Infiniti of Mechanicsburg has joined with this incredible organization in their Spring fundraiser. We feel honored to support this Art Auction, which has been tremendously successful at generating vital funding for their philanthropic endeavors. At the event, we not only have an opportunity to rub shoulders with others who are so passionate about this wonderful organization, we also have a chance to learn in greater detail how it is making a significant difference in the lives of those who are under-resourced. We are thrilled to play a small role in creating long-lasting improvement for those in need.”

The live auction will begin at 7:30 pm and tickets are available for just $25.00. Registration, music, snacks, special raffles and a silent auction will begin at 6pm.

Want to learn more? Visit HarrisburgHabitat.org to order tickets and to learn more about Habitat for Humanity! Be sure to follow Infiniti of Mechanicsburg on Facebook to stay updated with current events!

Infiniti of Mechanicsburg's First Ever Customer and Owner Appreciation Event

When Infiniti of Mechanicsburg opened our doors in 2011 (on a very cold January day!) there were no Infiniti retailers in the entire Central Pennsylvania region. Now, only 3 years later, Infiniti of Mechanicsburg is celebrating the creation of over 1,000 new Infiniti owners. To help celebrate we are hosting their first Customer and Owner Appreciation event on November 14^th and 15^th.

 

The Infiniti of Mechanicsburg Customer and Owner Appreciation event provides Infiniti owners with a long list of complimentary service offers (complimentary road trip inspection, wheel alignment check, complimentary vehicle wash, diagnostic check) and discount on service and parts. In addition, there will be unique Infiniti presentations and hourly prize drawings. “This is just one way of thanking everyone who has made our story a success story.” states Dan Lehr, Marketing Manager for Infiniti of Mechanicsburg. “This is a unique brand with an interesting history and even more interesting future…we are just getting started and we couldn’t be here today without our loyal customers.”

The Infiniti of Mechanicsburg Customer and Owner Appreciation Event will be held at Infiniti of Mechanicsburg on Friday, November 14^th from 8 am to 5 pm and Saturday, November 15^th, from 8 am to 3 pm. Infiniti owners who want to take advantage of complimentary road check, complimentary alignment check and vehicle wash need to RSVP to the service department at 717-691-8900. Details can be found at www.infinitiofmechanicsburg.com

Infiniti of Mechanicsburg Announces the Promotion of Justine Myers as Sales Manager

Infiniti of Mechanicsburg is very proud to announce the promotion of Justine Myers to our Management team.

Justine originally had joined Lehman Motors in 2007 and became a top-salesperson for several years before moving to North Carolina where her husband was stationed in the Military.

Justine and her husband moved back to the area in 2013, where she was able to rejoin Lehman Motors at Infiniti of Mechanicsburg as a Sales Consultant. In her role as Sales Consultant, Justine expanded her product knowledge and provided excellent customer service for those looking to purchase and lease Infiniti vehicles.

Justine has shown a level of dedication and professionalism that has propelled her to a new level of responsibility as Sales Manager. She states “I have always been passionate about cars and greatly enjoy my time here at the dealership. I am anticipating being a more intricate part of the Infiniti of Mechanicsburg team and look forward to great things in our future!”

You can reach Justine Myers at jmyers@infinitimbg.com

Another Successful Ladies Night Out at Infiniti of Mechanicsburg

The 2nd annual Ladies Night Out at Infiniti of Mechanicsburg brought a lot of people to our dealership for one important mission....raise funds for the Leukemia and Lymphoma Society through the Light the Night Walk.

 

Of course it was a fundraiser with a laid-back and relaxing feel. There were a lot of vendors on hand, raffle items, drinks, food and even a massage area. The vendors on hand provided funds for items they sold and everyone had an excellent time. In fact, year two was even more successful than the first year! Here's to a repeat for next year's event.

Big thanks go out to Lehman Motor's Sales Consultant Pam Peffer and Infiniti of Mechanicsburg Sales Consultant Justine Myers for organizing this wonderful fundraiser.

And thanks to all the vendors for taking the time and effort to help contribute:

Aritstry

Designs by Wendy

Discovery Toys

Eye Candy LLC

It Works

Jamberrry Nails

Legacy

Lisa McBridge: Licensed Massage Therapist

The Pampered Chef

Scentsy

Shannon Hemauer Photography

Silpada

Sophia’s on Market

Tastefully Simply

Thirty One

Infiniti of Mechanicsburg www.infinitiofmechanicsburg.com

A Great Venue for Future Classics

Last week Infiniti of Mechanicsburg was a Major Sponsor for the Hershey Wine Festival. Entitled "Vintage and Vineyards", the event was held at the impressive Hershey Antique Auto Museum. We had a few vehicles on display and it made for a great way to get a glimpse of the future when our vehicles will be considered classic.

 

 

 

 

 

Find your future collectible at Infiniti of Mechanicsburg www.infinitiofmechanicsburg.com

How much does Horsepower cost?

It's an interesting term that's still used in the automotive industry...horsepower. We ran with that theme (sorry for the pun) during Jump Street's Derby Day this past Saturday. Jump Street is a local organization in Central Pennsylvania that provides art projects for the community...certainly a great cause.

As we were a sponsor for this event we had an advertisement on the screen that would be used to air the Kentucky Derby. So horses and horsepower was a good theme to use...Here is what we came up with:

You see, the 2014 Infiniti Q50 provides 328 horsepower...that's a lot, considering the Lexus IS350 only provides 306 horsepower and the BMW 335 XDrive an even 300. Even more impressive is the price you pay per pony.

The Lexus will set you back $136.76 per horsepower* and the pricey BMW comes in at $151.33 per horse . Infiniti on the other hand is generous with the power and at only $118.75 per horse*, it's a lot of performance for the money.

(*based on new 2014 AWD base price models prior to destination).

Discover your Inspired Performance at Infiniti of Mechanicsburg WWW.INFINITIOFMECHANICSBURG.COM

Never Underestimate the Importance of Tires

There are thousands of parts on any given car...some more important than others, but all play a role in the overall performance, comfort, or drivability of a vehicle. So what's the most important? When it comes to safety...think about this...the only thing that keeps your vehicle connected to the ground is it's tires.
Its a simple concept that a lot of people overlook. But in addition to safety, the right tires will optimize performance and fuel economy. So there is a lot at play in the rubber that surrounds your wheels.
With all of that in mind, Infiniti of Mechanicsburg is happy to offer the Great Tire Trade Up this month. Trade in your old worn tires and receive up to $150 in credit towards a new set of select OEM tires installed at Infiniti of Mechanicsburg.

Its just one more way we are looking out for you and your Infiniti. Call our service department at 717-691-8900 for more information.

Find Infiniti of Mechanicsburg online at WWW.INFINITIOFMECHANICSBURG.COM

Another Auto Show in the Books

 

 

 

 

 

The 2014 Pennsylvania Auto Show marked the fourth appearance of Infiniti of Mechanicsburg and the first for us to debut the 2014 Infiniti Q50 and 2014 Infiniti Q50 Hybrid to a large audience in Central Pennsylvania.

 

On hand was our entire sales force including Infiniti of Mechanicsburg President Ray Bromley. The Infiniti display also included vendor space for the Leukemia and Lymphoma Society who raised over $1,000 to help those in the local area fighting blood cancer.

All the hard work and effort has certainly paid off and we are thankful to be able to serve the region with Inspired Performance. Here's to an outstanding 2015 Auto Show. Find your new or Certified Pre-Owned Infiniti at Infiniti of Mechanicsburg. The complete inventory is online at WWW.INFINITIOFMECHANICSBURG.COM

The Infiniti Q50 Eau Rouge: All You Need to Know

We now know what the Infiniti Q50 Eau Rouge concept car brings to the table. Unveiled this month at the Detroit Auto Show, the Q50 Eau Rouge is a glimpse of what can happen when you match the spirit and look of Formula 1 racing with the inspired Performance of an Infiniti sport sedan. The results are wonderful...

Infiniti Press Release below:


Detroit - The Infiniti Q50 Eau Rouge, revealed at the 2014 NAIAS Detroit Motor Show, is a concept car that expresses Infiniti's design vision of a high-performance Q50 premium sports sedan.

The Q50 Eau Rouge embodies the arresting design features of the Q50 premium sports sedan - infused with the enticing spirit of Formula One.

Featuring bespoke aerodynamic carbon fiber bodywork, Q50 Eau Rouge is lower and wider, possessing genuine road presence. This striking design is inspired by muscularity, aerodynamics, refinement, and understated power.

"If we built this car I would expect it to feature over 500hp and 600lb/ft of torque. Through our various alliance partners we have access to a range of engines featuring this performance capability which, with a fair amount of engineering effort, can be developed to exhibit Infiniti character and accommodated within the Q50 engine bay. The engine we are evaluating for the Q50 Eau Rouge is a big personality, V-cylinder engine with forced induction. I think our engineers have been waiting for a project like this," said Johan de Nysschen, President of Infiniti Motor Company Limited.

Hints at powerful intent

The Q50 Eau Rouge was born out of competition at the very pinnacle of motorsport, mirroring components from the successful RB9 race car.

Almost every exterior panel is bespoke to the Q50 Eau Rouge, with only the front doors and the arch of the roof pillars retained as standard components.

Q50 Eau Rouge visibly hunkers down with menace and intent. New front and rear fenders extend the current Q50's already broad-shouldered stance by 20mm, while a larger deck lid spoiler creates air-pressure downforce. All of this dynamic width is wrapped in a tailored coat of customized red paint.

Framing the paintwork across the Q50 Eau Rouge's athletic physique is dark-chrome detailing to replace the chrome bright work of the production Q50, darkening the concept's demeanor dramatically.

Q50's signature double-arch front grille too takes the dark-chrome's matte finish, as do the glasshouse surrounds, door handles and deck lid accents. The curving hood is double air-vented as a further suggestion of the capability and purpose of the Q50 Eau Rouge.

"From our shared passion for performance with Infiniti Red Bull Racing grew a collective desire to produce an ambitious and powerful Infiniti Q50 design study. The overall design creates a feeling of refined muscularity," said Alfonso Albaisa, Infiniti's Executive Design Director.

"The design has a number of distinctive Formula-One inspired touches. In particular, the sculpted front wing assembly and the rear aerodynamic packaging take their cues from the RB9 race car. The rear fog light packaging is unmistakably Formula One.

"The Q50 Eau Rouge is a combination of the seductive lines of the Q50 but with a fiercer design urge in keeping with a high-performance vehicle. The Q50 Eau Rouge is Infiniti to the power of four; like a bull with its shoulder muscles flexed, a bull in Infiniti clothing."

Part of the concept's exterior treatments include lightweight 21-inch forged alloy wheels which fill the wider arches.

Premium interior. Sporting inspiration

Further underlining the sporty character of the design study, the interior was designed to offer command and comfort.

Further precision control is afforded by a high-grip sports steering wheel and Formula One-style paddle-shifters.

Red-infused carbon fiber detailing to the doors and center console complement the exterior style, and dark-chrome again replaces silver-chrome in the red cockpit.

The breadth and depth of capability is self-evident; the Q50 Eau Rouge is a design concept that clearly indicates what Infiniti could achieve if it was to build a performance version of the Q50 sports sedan.

"Performance is a key ingredient of Infiniti vehicles such as the Q50 sports sedan. Our involvement in Formula One provides inspiration and excellence to our designers and engineers. Q50 Eau Rouge provides not only a glimpse of the design language, but also the performance capability of a future special series," de Nysschen added.
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Find your modern Infiniti performance at WWW.INFINITIOFMECHANICSBURG.COM