What's in a name...or letter?

In 1989 Infiniti was launched with the flagship Q45 sedan. Since then the product lineup has increased...significantly. As a result there are various sedans, coupes, crossovers, convertibles and SUVs with various model designations. This can cause some confusion...so, starting with the 2014 model year, Infiniti has decided to go back to their roots and simplify things.
All cars will be "Q" models, while all SUV/Crossovers will be "QX" models. Simplicity at its finest.

Press Release:

December 18th 2012: Marking another significant step in its plan to further expand its presence in the premium automotive sector, Infiniti today announced details of a new nomenclature strategy to be applied to its complete product range beginning with the 2014 model year. The first model to carry Infiniti's new Q badge will be the Q50, an all-new premium sports sedan to be unveiled at the North American International Auto Show in January 2013.

The premium automotive brand will see its model range simply prefixed either by Q – for sedans, coupes and convertibles, or QX, for crossover and SUV models. Each model will be further identified by a double digit representing hierarchy within the range. This strategic change reflects Infiniti's desire for clarity and cohesiveness as it embarks on ambitious growth plans, including significant expansion of the Infiniti portfolio.

Commenting on the revised naming philosophy, Johan de Nysschen, President of Infiniti Motor Company Limited, said: "Over the past few months, we have talked at length with our retailers, our customers, and our business partners about our brand. The need for a new identity and direction to promote consumer familiarity with our model range as we expand the portfolio became evident. To achieve this, we clearly needed a simple and consistent nomenclature framework. After exhaustive research and evaluation, we concluded that 'Q' captured the inspiration within the next generation of Infiniti models, as well as emphasizing our performance credentials while harking back to our heritage with the Q45 – Infiniti's first iconic flagship product in 1989."

Infiniti's new nomenclature strategy will be implemented in logical stages within the existing product range, as 2014 model year variants are introduced. The brand's future plans include a range of next-generation Infiniti models that will carry Q and QX badging from the outset.

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Relief to Those in Need

As we are all aware, Hurricane Sandy has devastated a large portion of New Jersey and New York, in addition to other areas along the east coast. As a result, homes are lost and vehicles are lost. In an effort to help rebuild lives, Infiniti is offering assistance to those whose vehicles were destroyed in the storm.

Press Release:

In the aftermath of Hurricane Sandy, Infiniti announced it will offer employee pricing and special financing with deferred payments to people in the designated FEMA disaster area who have an insurance claim on their current vehicle due to the storm.
Infiniti will offer these programs beginning Nov. 1, 2012 through Jan. 2, 2013, and allows buyers to take advantage of special pricing on new 2013 Infiniti models and is available at local Infiniti retailers. Details about the pricing and finance programs will be available at infinitiusa.com.

“Our hearts go out to the millions of people along the East Coast that are affected by this devastating storm,” said Ben Poore, vice president, Infiniti Americas. “We hope Infiniti’s special pricing and financing program helps some people get mobile again and resume their normal lives.”

Infiniti Financial Services (IFS) will provide assistance to help victims get back on their feet without the added burden of an immediate vehicle payment. IFS will defer payments for new vehicle purchases for up to three months to provide extra assistance to those in need.

Current IFS customers in FEMA disaster areas will be offered payment extensions for qualifying leases and retail purchases for up to three payments without extension fees.

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Your home for Inspired Performance is Infiniti of Mechancisburg www.infinitimbg.com Call us at 717-691-8900.

Study: Infiniti Has Highest Emotional Attachment Among Auto Brands

With fans willing to camp out for as long as a week to be one of the first to have one of the new iPhones, it’s no surprise that Apple’s now-iconic mobile phone topped the 2012 LEAP (Leveraging Emotional Appeal for Profit) Brand Index list. But one surprise standout was the highest-raking automotive brand. Infiniti came in third on the list, just behind the iPhone and iPod and above every other auto brand.

 

LEAP measures emotional attachment to brands in 38 categories using a proprietary methodology. Since people spend a great deal of time in their cars and using personal electronic devices, the fact that consumer technology and automotive brands ranked highly is not a surprise. The only non-automotive or tech brand among the top 10 was Disney Parks. Apple and its products was a big winner overall with four out of the top 10 spots being an Apple product or the brand itself.

 Infiniti was the clear cut winner among automotive brands, with the next brand in the survey ranked at number 6. With a strong performance and technology focus, Infiniti has a connection with its customers that the competition cannot match. If you are new to Infiniti, your next step should to be to experience the brand for yourself. Schedule a test drive by calling our sales department at 691-8900 or simply click www.infinitiofmechanicsburg.com

National Anthem: Courtesy of Infiniti F1 Racing

Want to hear the Star Spangled Banner as only a Formula 1 race car can play it?...



What you are hearing is the high-rev tune of a Red Bull Infiniti F1 car. With over 800 horsepower there are a wide variety of pitches an F1 car can play.

Find your tune at Infiniti of Mechanicsburg www.infinitiofmechanicsburg.com

Want to win a new Infiniti? It might be as simple as servicing your current one with us

Infiniti of Mechanicsburg is proud to present the "Infiniti at Your Service Sweepstakes". This month when you service with us you will have the chance to win your choice of a new 2013 Infiniti JX, An Infiniti M or Infiniti G Convertible. Second and Third prizes include a trip to a Formula 1 race or Cirque du Solel event in a city of your choice.

In addition, there are instant win prizes too, like a complimentary service plan or Genuine Infiniti Accessory voucher. So many prizes, so little time. Call our service department at 717-691-8900 to schedule your service and a chance to win.

View our inventory at www.infinitiofmechanicsburg.com

Cost of Ownership: Insurance...

When you compare new car prices, it is clear that Infiniti offers a lot of luxury, performance, and technology for the money.  When you add in the actual cost of ownership, Infiniti is a clear winner.

Car insurance resource Automobile.com released the findings of their latest consumer survey comparing the cost to insure vehicles from the luxury arms of the "big three" Japanese automakers. For the purpose of this study, Infiniti, Lexus and Acura were examined.

The study found drivers of Infiniti vehicles paid the least for insurance each year at an average of $958.28. Next was Lexus drivers who reported paying an average of $981.30. Acura was determined to be the most costly of the three at an average of $1184.06, or 24% higher than Infiniti and 21% higher than Lexus.

Infiniti value continues to shine both at time of purchase and during your ownership experience…

To find your Infiniti, view our complete inventory at www.infinitiofmechanicsburg.com

Take a drive to win...

Announcing Infiniti of Mechanicsburg’s 

"Drive to the US Open Giveaway"

This is your chance to win a pair of tickets to the 2013 US Open in Ardmore, Pennsylvania. Stop by Infiniti of Mechanicsburg at 6305 Carlisle Pike in Mechanicsburg, PA and test drive any of the award-winning Infiniti Line-up, including the all-new 2013 Infiniti JX.

You will be registered to win Trophy Club level tickets for two to the 2013 US Open! Stop by Infiniti of Mechanicsburg today to experience Inspired Performance and for your chance to view world-class golfing performance in person

 

 

 

 

 

 WWW.INFINITIOFMECHANICSBURG.COM