Friday, December 28, 2012

A Day for a Deal

When you look at the historical data you will find that 7 of the 10 best days to buy a car fall in the month of December. Today and tomorrow are just two of the days in that range.
Why is December a great time to buy a new car you might ask? Well, the end of the year has typically been a good time to buy as companies want that last minute competitive push before the new year starts. But this year, there are also other factors...some of them are weather related, due to the effects of vehicles that were lost during Hurricane Sandy.
The added benefit of buying now is that you can still take advantage of great offers as the Infiniti Limited Engagement Winter event is still going strong. Exceptional lease offers, great selection (while it lasts!) and the Inspired Performance of a new Infiniti. It all adds up to the best time to buy. So, if you have had your eye on an Infiniti...this would be the best time to call Infiniti of Mechanicsburg at 717-691-8900 or select from the inventory online at

Tuesday, December 18, 2012

What's in a name...or letter?

In 1989 Infiniti was launched with the flagship Q45 sedan. Since then the product lineup has increased...significantly. As a result there are various sedans, coupes, crossovers, convertibles and SUVs with various model designations. This can cause some, starting with the 2014 model year, Infiniti has decided to go back to their roots and simplify things.
All cars will be "Q" models, while all SUV/Crossovers will be "QX" models. Simplicity at its finest.

Press Release:

December 18th 2012: Marking another significant step in its plan to further expand its presence in the premium automotive sector, Infiniti today announced details of a new nomenclature strategy to be applied to its complete product range beginning with the 2014 model year. The first model to carry Infiniti's new Q badge will be the Q50, an all-new premium sports sedan to be unveiled at the North American International Auto Show in January 2013.

The premium automotive brand will see its model range simply prefixed either by Q – for sedans, coupes and convertibles, or QX, for crossover and SUV models. Each model will be further identified by a double digit representing hierarchy within the range. This strategic change reflects Infiniti's desire for clarity and cohesiveness as it embarks on ambitious growth plans, including significant expansion of the Infiniti portfolio.

Commenting on the revised naming philosophy, Johan de Nysschen, President of Infiniti Motor Company Limited, said: "Over the past few months, we have talked at length with our retailers, our customers, and our business partners about our brand. The need for a new identity and direction to promote consumer familiarity with our model range as we expand the portfolio became evident. To achieve this, we clearly needed a simple and consistent nomenclature framework. After exhaustive research and evaluation, we concluded that 'Q' captured the inspiration within the next generation of Infiniti models, as well as emphasizing our performance credentials while harking back to our heritage with the Q45 – Infiniti's first iconic flagship product in 1989."

Infiniti's new nomenclature strategy will be implemented in logical stages within the existing product range, as 2014 model year variants are introduced. The brand's future plans include a range of next-generation Infiniti models that will carry Q and QX badging from the outset.