Study: Infiniti Has Highest Emotional Attachment Among Auto Brands

With fans willing to camp out for as long as a week to be one of the first to have one of the new iPhones, it’s no surprise that Apple’s now-iconic mobile phone topped the 2012 LEAP (Leveraging Emotional Appeal for Profit) Brand Index list. But one surprise standout was the highest-raking automotive brand. Infiniti came in third on the list, just behind the iPhone and iPod and above every other auto brand.

 

LEAP measures emotional attachment to brands in 38 categories using a proprietary methodology. Since people spend a great deal of time in their cars and using personal electronic devices, the fact that consumer technology and automotive brands ranked highly is not a surprise. The only non-automotive or tech brand among the top 10 was Disney Parks. Apple and its products was a big winner overall with four out of the top 10 spots being an Apple product or the brand itself.

 Infiniti was the clear cut winner among automotive brands, with the next brand in the survey ranked at number 6. With a strong performance and technology focus, Infiniti has a connection with its customers that the competition cannot match. If you are new to Infiniti, your next step should to be to experience the brand for yourself. Schedule a test drive by calling our sales department at 691-8900 or simply click www.infinitiofmechanicsburg.com